On the 18th April, the 24th edition of the Interactive Key Award - the awards ceremony dedicated to web, social, mobile and brand entertainment campaigns organised by the Media Key Group - was held in Milan. The awards go to the best all-digital advertising campaigns.
After the achievements in recent years related to brand and product design innovation such as SMAU and Archiproducts Design Award, CAME has won the Special Award in the Excellence Key Award for social communication category.
The projects and campaigns entered were assessed by a jury of industry experts: marketing directors, creative directors, digital and web managers, communication experts and journalists from specialist publications.
The prize went to CAME for the communicative coherence, expressive power and originality of its content, which reinforced the company's unique positioning, breadth of range and distinctive values.
This is an important award that confirms the Group's attention to the new trends in digital communication.
